The issue of non-consensual intimate imagery (NCII), often framed as 'MMS scandals' or 'revenge porn,' has seen a dramatic and alarming rise in India. Government data shows a sharp increase in women coming forward to report these violations, though this is likely only a fraction of the actual cases. The Ministry of Electronics and Information Technology has noted a 51.5% increase in the publication or transmission of obscene or sexually explicit acts in electronic form between 2018 and 2022. The crisis extends to deepfakes, with a report by pi-labs finding that nearly 93% of such explicit AI-generated content targets women, and its volume has surged by almost 900% in recent years. Between 2024 and 2026, cybercrime complaints involving women jumped from roughly 50,000 to nearly 80,000 — a 60% increase in just two years. The true extent of the problem is likely far higher due to underreporting, a common feature in sexual offenses. In many cases, such abuse begins within the close family unit, turning a private matter into a public scandal. A report on image-based sexual abuse noted that in cases where the perpetrator is a family member, the betrayal is particularly profound.
Creating or sharing an AI deepfake of a real person without their consent is also a punishable offence. Maharashtra Cyber Police has already registered FIRs and made arrests in deepfake MMS cases, proving that the law applies regardless of whether the content is “real” or artificially generated. sasur bahu mms
The Sasur Bahu MMS scandal highlighted deep-seated issues in Indian society, including: The issue of non-consensual intimate imagery (NCII), often
Based on the Sasur Bahu MMS scandal, here are some recommendations for individuals, social media platforms, and policymakers: The crisis extends to deepfakes, with a report
The woman at the center of the controversy, as well as her family, faced severe social and emotional repercussions. The incident led to their ostracization, and they reportedly went into hiding to avoid the media glare and public scrutiny.
Title: The Unlikely Bond